Financial Trading Blog

Stock of the day 11/06/2015 – Hornby PLC




The model maker has had a stellar 2015 after a rather middling 2014. Hornby opened 2015 at £0.77, but since the year began has been gradually growing; news in the middle of February of a 7% year-on-year growth in group sales pushed the stock to £0.80, whilst continual positive updates led to £0.95 by the middle of May. Some very special news then helped send the stock across the £1 barrier to £1.08, before falling back to a current trading price of nearly exactly £1.00 (11/06/2015, IT-Finance.com).

Hornby PLC Chart June 2015
(Source: IT-Finance.com 11/06/2015)

In the middle of May Hornby announced it was to re-launch its Thomas the Tank Engine collectible model railway range for the 70th anniversary of the children’s favourite. This sent investors crazy for Hornby, pushing the stock higher by around 16% over a few days, from £0.94 to £1.08, the first time it has crossed the one pound mark since February 2012.

Interestingly Hornby is also seeking to shake up the way it selects its products. Airfix, a company Hornby bought back in 2006, announced at the end of May its own version of Kickstarter, puntastically called ‘Kitstarter’. This service will allow customers to vote for their favourite classic Airfix model, allowing for specific revivals that mean Hornby doesn’t have to second-guess its customer base.

Hornby recently received an ‘add’ rating from Numis Securities and a £1.00 target price for the stock.

It was an interesting day for Vodafone; all those Liberty Global rumours towards the end of May had pushed it the telecoms stock to £2.55, only to take a tumble when the company revealed that it was in discussion for an asset swap, NOT a takeover. Things took a turn for the worse today, as Vodafone fell to £2.37, its weakest price since the initial Liberty reports on May 20th. What makes this fall interesting is that it comes on the day that Vodafone cemented its move into the potentially lucrative ‘quad play’ market, revealing a new broadband service to go along with its mobile, landline and soon to be launched TV services. Investors clearly want Vodafone to focus on Liberty, and not on aping BT and Sky.


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